VIRTUAL SHOWROOM
An experience for Walmart customers to help them discover and visualize products together
Type:
Mobile, Desktop, AR, E-Commerce
Year:
2024
Building an experience where users can visualize items together in a "real life" setting that matches their own
Challenge
Customers struggle to efficiently discover and visualize products together to match their style, needs, and constraints.
OPPORTUNITY
Help increase customers confidence by providing an experience where they can visualize items together in a “real life” setting that matches their own.
Provide users a way to visually compare to-scale representations of items, and answer the question “How will this all look together?”
Make it easy for customers to discover complimentary pieces curated to their style.
APPROACH
Collaborated with key stakeholders (PMs, engineering, research, analytics, business) to understand the product vision and strategy.
Designed for scalability extending the experience across multiple product categories while integrating successful features like View in 3D.
Mapped UX opportunities to business objectives, prioritizing user engagement and conversion as key outcomes.
Led the design team in delivering high-quality UX work on time through structured planning and iterative collaboration.
Impact
Engagement increased significantly as users interacted more frequently and spent more time exploring product features.
Customers felt confident buying in bundles, increasing basket size.
Interaction time spent increased, indicating high user interest and deeper product exploration.
