VIEW IN 3D
An immersive experience allowing users to have a realistic view of an item in detail from every angle
Type:
Mobile, Desktop, AR, E-Commerce
Year:
2024
Creating an experience where users can interact with products, exploring them from all perspectives
Challenge
View in 3D initially was integrated within View in your home, where Walmart customers can virtually view items in their space. We wanted users to be able to switch from the two modes within one experience.
After launch and research findings, we decided to move View in 3D as an independent experience to increase engagement on our product item page and also expanded to mobile web and desktop web.
OPPORTUNITY
Build an experience highlighting the capabilities to give users a realistic sense of depth, texture, and scale.
Design a globally scalable experience with built-in localization, ensuring relevance and usability across diverse regions and cultures.
Explorations demonstrating how accessibility, localization, and feature improvements shaped a more inclusive and scalable design.
APPROACH
Drove strategic discovery efforts by aligning closely with UXR and product partners to surface user pain points and uncover opportunities for innovation as a standalone experience.
Directed the end-to-end design vision, delivering a streamlined, accessible 3D interface that empowered users to interact intuitively with products through keyboard-based controls.
Defined and championed a user-first design strategy, simplifying workflows and maintaining a clear focus on product storytelling and utility.
Established cross-functional alignment and trust by leading with transparency, translating insights into action, and setting a collaborative tone that accelerated execution and unlocked future opportunities.
Impact
Customers who experience View in 3D are consistently doubling those who did not.
Allowing more users to successfully engage with product features regardless of ability or device.
Reduced user friction by simplifying the interaction flow and focusing on core product benefits.
